Generation Z fashion in the United States

Statistics report on the fashion consumption of Gen Z in the United States

Generation Z fashion in the United States

This report provides statistical information on the Gen Z fashion market in the United States. The first chapter offers an overview of the wider U.S. apparel market and Generation Z demographics. In the second chapter, the focus is shifted towards Gen Z's spending on clothes. The third chapter looks at some of the most popular brands among Generation Z consumers. This is followed by a look at fashion trends among the generation, before the final chapter focuses on shopping behavior.

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Table of contents

Overview

5
  • Premium Forecast Revenue of the apparel market worldwide by country 2023
  • Premium Forecast Forecast revenue of the U.S. apparel market from 2018-2028
  • Premium Statistic U.S. population by generation 2022
  • Premium Statistic U.S. mean disposable household income 2022, by generation
  • Premium Statistic Favorite brands among Gen Z consumers in the U.S. 2022

Spending

6
  • Premium Statistic Annual expenditure on apparel in the U.S. 2022, by generation
  • Premium Statistic Generation Z annual expenditure on apparel in the U.S. 2020-2022, by income
  • Premium Statistic Average annual U.S. consumer spend on footwear in 2022, by age
  • Premium Statistic Average annual U.S. consumer spend on men's and boys' clothing in 2022, by age
  • Premium Statistic Average annual U.S. consumer spend on womenswear in 2022, by age
  • Premium Statistic Impact of COVID-19 on apparel spending in the United States in 2022, by generation

Brands

7
  • Premium Statistic Fashion brands with a higher affinity with Gen Z consumers in the U.S. 2022
  • Premium Statistic Clothing market: Top brands amongst U.S. teens 2023
  • Premium Statistic Teenagers' leading footwear brands in the U.S. 2022
  • Premium Statistic Women's casual apparel brands gaining popularity Gen Z U.S. 2024
  • Premium Statistic Men's casual apparel brands gaining popularity U.S. 2024
  • Premium Statistic Women's athletic apparel brands gaining popularity U.S. 2024
  • Premium Statistic Men's athletic apparel brands gaining popularity U.S. 2024

Trends

8
  • Premium Statistic Interest in fashion trends among female Gen Z consumers in North America 2021
  • Premium Statistic Interest in fashion trends among male Gen Z consumers in North America 2021
  • Premium Statistic U.S. consumers considering buying more gender-fluid clothing in 2022, by generation
  • Premium Statistic U.S. consumers who bought clothing outside their gender identity 2022, by generation
  • Premium Statistic Interest in purchasing digital fashion assets among Gen Pop in the U.S. 2021
  • Premium Statistic Share of consumers open to buying resale items worldwide as of 2021, by age
  • Premium Statistic Gen Z fashion looks for the festival season in the U.S. in 2022
  • Premium Statistic Main color schemes Gen Z consumers are wearing in the U.S. in 2022

Purchasing behavior

6
  • Premium Statistic U.S. Gen Z clothes shopping frequency 2022, by gender
  • Premium Statistic The influences on Gen Z and millennials' clothes purchases in Canada & the U.S. 2021
  • Premium Forecast Considerations when choosing apparel for Gen Z in the U.S. 2023
  • Premium Statistic Primary clothes shopping channel for Gen Z women in the U.S. in 2022, by category
  • Premium Statistic Primary clothes shopping channel for Gen Z men in the U.S. in 2022, by category
  • Premium Statistic Gen Z consumers' main means of expression through fashion in the U.S. in 2022
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