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Facebook: annual revenue 2009-2020

In 2020, Facebook's revenue amounted to roughly 86 billion US dollars, up from 70.7 billion U.S. dollars in the previous fiscal year. The social network's main source of income is digital advertising.

Facebook revenue and income – more information

As a side effect from being the biggest social network worldwide, Facebook is the leading platform for social media advertising and marketing with 94 percent of global marketers utilizing Facebook in their marketing efforts. The majority of the social network’s revenues are generated through advertising – in 2020, advertising revenue amounted to close to 84.2 billion U.S. dollars whereas payments and other fees revenues amounted to 1.8 billion U.S. dollars. Facebook’s enormous online audience reach and high user engagement rates situate the platform as an attractive advertising base for brands and companies. The most popular Facebook fan pages have more than 100 million fans –footballer Cristiano Ronaldo and singer Shakira are ranked as leading celebrity brand figures based on their number of Facebook followers. Popular types of content posted to Facebook include photos, links and status updates.

Facebook's annual revenue from 2009 to 2020

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Release date

January 2021



Survey time period

2009 to 2020

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