About This Statistic
The statistic shows the annual revenue of Facebook from 2009 to 2016. In the most recently reported year, the social network's revenue amounted to 27.64 billion US dollars, up from 7.87 billion U.S. dollars in 2013. Facebook's main source of income is digital advertising.
Facebook revenue and income – more information As a side effect from being the biggest social network worldwide, Facebook is the leading platform for social media advertising and marketing with 93 percent of global marketers utilizing Facebook in their marketing efforts. The majority of the social network’s revenues are generated through advertising – in 2014, advertising revenue amounted to close to 11.5 billion U.S. dollars whereas payments and other fees revenues amounted to 0.97 billion U.S. dollars. In 2014, the social network’s ad revenue accounted for over 72 percent of social network ad revenues in the United States. Facebook also accounted for almost a quarter of U.S. digital display ad revenues with growth potential for more. Overall, 65 percent of the social platform’s advertising revenues were generated through mobile devices, highlighting Facebook’s leader position in the global mobile advertising market. Facebook’s enormous online audience reach and high user engagement rates situate the platform as an attractive advertising base for brands and companies. The most popular Facebook fan pages have more than 100 million fans – singer Shakira and footballer Cristiano Ronaldo are ranked first as celebrity brand figures based on their number of Facebook followers. Popular types of brand content posted to Facebook include photos, links and status updates.