Meta: annual revenue 2009-2022

In 2022, the revenue general by Meta Platforms (formerly known as Facebook Inc.) amounted to roughly 116.6 billion US dollars, down from around 117.9 billion U.S. dollars in the previous fiscal year. This is the first time that revenue declined for the social media company.

Meta's main source of income is digital advertising

As a side effect from being the biggest social network worldwide, Facebook is the leading platform for social media advertising and marketing with 94 percent of global marketers utilizing Facebook in their marketing efforts. The majority of the social network’s revenues are generated through advertising – in 2022, advertising revenue amounted to close to 113 billion U.S. dollars whereas payments and other fees revenues amounted to around two billion U.S. dollars.

User engagement on Facebook

Facebook’s enormous online audience reach and high user engagement rates situate the platform as an attractive advertising base for brands and companies. The most popular Facebook fan pages have more than 100 million fans – footballer Cristiano Ronaldo and singer Shakira are ranked as leading celebrity brand figures based on their number of Facebook followers. Popular types of content posted to Facebook include photos, links and status updates.