United Kingdom (UK): social media advertising market revenue 2018-2027

The revenue in the social media advertising segment of the digital advertising market in the United Kingdom was forecast to continuously increase between 2023 and 2027 by in total 0.9 billion U.S. dollars (+9,63 percent). According to this forecast in 2027, the revenue will have increased for the fourth consecutive year to 10.7 billion U.S. dollars. Notably, the revenue of the social media advertising segment of the digital advertising market was continuously increasing over the past years.

Find other key market indicators concerning the social media advertising segment of the digital advertising market in the United Kingdom, such as average ad spending per internet user (ARPU) and revenue growth.

Revenue of the social media advertising market in the United Kingdom from 2018 to 2027 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.

Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.

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