As the year draws to a close, it’s time to recap on what has been a busy year in the digital media landscape. Parsely, a company that specializes on audience analytics, conducted a year-end poll among hundreds of digital publishers worldwide to identify the most notable trends of the past 12 months.
According to the survey results, summed up in our chart, the fact that mobile traffic now exceeds desktop traffic for many publishers has been the most noteworthy development in 2015. The pace at which mobile content caught up with and finally surpassed desktop content is truly astonishing. Less than 10 years ago, the smartphone was a niche gadget and now it is arguably the most important device for content consumption.
Other notable trends and topics in 2015 include the increase in social content distribution, ad-blocking and a more strategic use of analytics.