Social Media & Content Are Top Priorities for Marketers in 2017
Digital marketing channels
Over the past few years, social networks in particular have risen in significance from a marketing point of view, as hardly any other channel can match Facebook & co. in targeting a specific group of people. According to a study from Econsultancy and Adobe, who surveyed almost 3,500 international marketers on how their spending on various digital marketing channels would change this year, social media marketing remains a top priority for brands in 2017.
As our chart illustrates, 56 percent of the respondents plan to increase their social media spending while just 5 percent plan to do the opposite. Content marketing and personalization are also high on marketers’ agenda this year, while spending on display and search advertising won’t be further increased by the majority of marketing professionals.

Description
This chart shows how marketing professionals plan to adjust their digital marketing budget in 2017.