myToys brand profile in Germany 2022
When it comes to toys and baby online shop users, brand awareness of myToys is at 87% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is myToys in Germany?
In total, 46% of German toys and baby online shop users say they like myToys. However, in actuality, among the 87% of German respondents who know myToys, 53% of people like the brand.
What is the usage share of myToys in Germany?
All in all, 33% of toys and baby online shop users in Germany use myToys. That means, of the 87% who know the brand, 38% use them.
How loyal are the customers of myToys?
Around 28% of toys and baby online shop users in Germany say they are likely to use myToys again. Set in relation to the 33% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around myToys in Germany?
In July 2022, about 28% of German toys and baby online shop users had heard about myToys in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around myToys in Germany.
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