Red Bull brand profile in Germany 2022
How high is the brand awareness of Red Bull in Germany?
When it comes to energy drink consumers, brand awareness of Red Bull is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Red Bull in Germany?
In total, 76% of German energy drink consumers say they like Red Bull. However, in actuality, among the 97% of German respondents who know Red Bull, 78% of people like the brand.
What is the usage share of Red Bull in Germany?
All in all, 77% of energy drink consumers in Germany use Red Bull. That means, of the 97% who know the brand, 79% use them.
How loyal are the consumers of Red Bull?
Around 68% of energy drink consumers in Germany say they are likely to use Red Bull again. Set in relation to the 77% usage share of the brand, this means that 88% of their consumers show loyalty to the brand.
What's the buzz around Red Bull in Germany?
In August 2022, about 66% of German energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 68%, meaning at the time of the survey there's considerable buzz around Red Bull in Germany.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
When it comes to energy drink consumers, brand awareness of Red Bull is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Red Bull in Germany?
In total, 76% of German energy drink consumers say they like Red Bull. However, in actuality, among the 97% of German respondents who know Red Bull, 78% of people like the brand.
What is the usage share of Red Bull in Germany?
All in all, 77% of energy drink consumers in Germany use Red Bull. That means, of the 97% who know the brand, 79% use them.
How loyal are the consumers of Red Bull?
Around 68% of energy drink consumers in Germany say they are likely to use Red Bull again. Set in relation to the 77% usage share of the brand, this means that 88% of their consumers show loyalty to the brand.
What's the buzz around Red Bull in Germany?
In August 2022, about 66% of German energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 68%, meaning at the time of the survey there's considerable buzz around Red Bull in Germany.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
