U.S. case sales of Red Bull energy drinks 2015-2021

In 2021, U.S. sales of Red Bull energy drinks amounted to approximately 180 million cases. For the fifth consecutive year, Red Bull’s unit sales have shown a steady increase.

Competitor sales numbers

While Red Bull’s U.S. sales have been on the rise, Rockstar’s energy drink sales have declined in the United States in the past few years. The company generated under 163 million U.S. dollars in sales in 2021. NOS, a brand of energy drink produced by Monster Beverage, generated U.S. sales amounting to just over 91 million U.S. dollars in the same year.

The Monster Beverage Corporation

Monster Beverage is an American beverage corporation, headquartered in Corona, California. The company produces various energy drinks, including Burn, NOS, Relentless, and perhaps most famously, Monster Energy. U.S. unit sales for Monster Energy drinks amounted to approximately 351 million units in 2021.