U.S. case sales of Red Bull energy drinks 2015-2020

In 2020, U.S. sales of Red Bull energy drinks amounted to approximately 154 million cases. For the fifth consecutive year, Red Bull’s unit sales have shown a steady increase.

Competitor sales numbers

While Red Bull’s U.S. sales have been on the rise, Rockstar’s energy drink sales have declined in the United States in the past few years. The company generated under 200 million U.S. dollars in sales in 2019, a decrease of about six percent compared to the previous year. NOS, a brand of energy drink produced by Monster Beverage, generated U.S. sales amounting to just over 107 million U.S. dollars in the same year.

The Monster Beverage Corporation

Monster Beverage is an American beverage corporation, headquartered in Corona, California. The company produces various energy drinks, including Burn, NOS, Relentless, and perhaps most famously, Monster Energy. U.S. unit sales for Monster Energy drinks amounted to approximately 420 million units in 2019.