Helly Hansen brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Helly Hansen is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Helly Hansen in Germany?
In total, 16% of German outdoor fashion users say they like Helly Hansen. However, in actuality, among the 52% of German respondents who know Helly Hansen, 31% of people like the brand.
What is the usage share of Helly Hansen in Germany?
All in all, 12% of outdoor fashion users in Germany use Helly Hansen. That means, of the 52% who know the brand, 23% use them.
How loyal are the owners of Helly Hansen?
Around 7% of outdoor fashion users in Germany say they are likely to use Helly Hansen again. Set in relation to the 12% usage share of the brand, this means that 58% of their owners show loyalty to the brand.
What's the buzz around Helly Hansen in Germany?
In September 2022, about 7% of German outdoor fashion users had heard about Helly Hansen in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Helly Hansen in Germany.
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