Mountain Hardwear brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Mountain Hardwear is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Hardwear in Germany?
In total, 3% of German outdoor fashion users say they like Mountain Hardwear. However, in actuality, among the 19% of German respondents who know Mountain Hardwear, 16% of people like the brand.
What is the usage share of Mountain Hardwear in Germany?
All in all, 2% of outdoor fashion users in Germany use Mountain Hardwear. That means, of the 19% who know the brand, 11% use them.
How loyal are the owners of Mountain Hardwear?
Around 1% of outdoor fashion users in Germany say they are likely to use Mountain Hardwear again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Mountain Hardwear in Germany?
In September 2022, about 2% of German outdoor fashion users had heard about Mountain Hardwear in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Mountain Hardwear in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.