prAna brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of prAna is at 17% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is prAna in Germany?
In total, 2% of German outdoor fashion users say they like prAna. However, in actuality, among the 17% of German respondents who know prAna, 12% of people like the brand.
What is the usage share of prAna in Germany?
All in all, 1% of outdoor fashion users in Germany use prAna. That means, of the 17% who know the brand, 6% use them.
How loyal are the owners of prAna?
Around 1% of outdoor fashion users in Germany say they are likely to use prAna again. Set in relation to the 1% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around prAna in Germany?
In September 2022, about 1% of German outdoor fashion users had heard about prAna in the media, on social media, or in advertising over the past three months. Of the 17% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around prAna in Germany.
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