Marmot brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Marmot is at 38% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marmot in Germany?
In total, 6% of German outdoor fashion users say they like Marmot. However, in actuality, among the 38% of German respondents who know Marmot, 16% of people like the brand.
What is the usage share of Marmot in Germany?
All in all, 5% of outdoor fashion users in Germany use Marmot. That means, of the 38% who know the brand, 13% use them.
How loyal are the owners of Marmot?
Around 2% of outdoor fashion users in Germany say they are likely to use Marmot again. Set in relation to the 5% usage share of the brand, this means that 40% of their owners show loyalty to the brand.
What's the buzz around Marmot in Germany?
In September 2022, about 3% of German outdoor fashion users had heard about Marmot in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Marmot in Germany.
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