Jack Wolfskin brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Jack Wolfskin is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jack Wolfskin in Germany?
In total, 66% of German outdoor fashion users say they like Jack Wolfskin. However, in actuality, among the 93% of German respondents who know Jack Wolfskin, 71% of people like the brand.
What is the usage share of Jack Wolfskin in Germany?
All in all, 58% of outdoor fashion users in Germany use Jack Wolfskin. That means, of the 93% who know the brand, 62% use them.
How loyal are the owners of Jack Wolfskin?
Around 49% of outdoor fashion users in Germany say they are likely to use Jack Wolfskin again. Set in relation to the 58% usage share of the brand, this means that 84% of their owners show loyalty to the brand.
What's the buzz around Jack Wolfskin in Germany?
In September 2022, about 40% of German outdoor fashion users had heard about Jack Wolfskin in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around Jack Wolfskin in Germany.
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