Black Diamond brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Black Diamond is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Black Diamond in Germany?
In total, 4% of German outdoor fashion users say they like Black Diamond. However, in actuality, among the 26% of German respondents who know Black Diamond, 15% of people like the brand.
What is the usage share of Black Diamond in Germany?
All in all, 4% of outdoor fashion users in Germany use Black Diamond. That means, of the 26% who know the brand, 15% use them.
How loyal are the owners of Black Diamond?
Around 3% of outdoor fashion users in Germany say they are likely to use Black Diamond again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Black Diamond in Germany?
In September 2022, about 5% of German outdoor fashion users had heard about Black Diamond in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Black Diamond in Germany.
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