The global ad spending in the 'In-App Advertising' segment of the digital advertising market was forecast to continuously increase between 2023 and 2028 by in total 183.6 billion U.S. dollars (+58.37 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 498.16 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'In-App Advertising' segment of the digital advertising market was continuously increasing over the past years.
In-app advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars)
Other statistics that may interest you In-app advertising and marketing worldwide
Overview
8
- Premium Statistic Mobile app revenue worldwide 2019-2027, by segment
- Basic Statistic Most downloaded mobile apps worldwide 2022
- Basic Statistic Global app market value 2022, by monetization
- Premium Statistic Global app market revenues 2018-2027, by segment
- Premium Statistic In-app advertising spending worldwide 2018-2028
- Premium Statistic In-app advertising spending worldwide 2023, by industry
- Premium Statistic In-app advertising spending growth worldwide 2019-2028
- Premium Statistic Largest in-app advertising markets worldwide 2022
Social networks
8
- Premium Statistic Social media ad spending worldwide 2019-2028, by device
- Premium Statistic Social media ad spending worldwide growth 2019-2028, by device
- Basic Statistic Most used social networks 2024, by number of users
- Premium Statistic Monthly time spent on leading social media apps worldwide 2022
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Premium Statistic Leading social media platforms used by marketers worldwide 2024
- Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
In-game
8
- Premium Statistic In-game ad spend worldwide 2021-2030
- Premium Statistic Mobile in-game ad spend worldwide 2021-2030
- Premium Statistic Distribution of in-game advertising revenues worldwide 2023, by region
- Premium Statistic Top in-game advertising markets worldwide 2017-2027, by ad revenues
- Premium Statistic Leading mobile game genres downloads worldwide 2023
- Premium Statistic Most downloaded gaming apps worldwide 2023
- Premium Statistic Leading mobile gaming and apps monetization methods worldwide 2021
- Premium Statistic Optimal video ad length in mobile gaming apps 2021, by genre
Retail media
7
- Premium Statistic Digital retail media ad spend worldwide 2018-2028
- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Most used shopping apps worldwide 2021, by active users
- Premium Statistic Most downloaded C2C shopping apps worldwide 2024
- Basic Statistic Most downloaded food delivery apps worldwide 2023
- Premium Statistic Number of downloads of selected quick commerce apps 2024
- Premium Statistic Short-term challenges in marketing technology among e-commerce companies 2022
Consumer insights
8
- Premium Statistic Most popular in-app advertising types worldwide 2022
- Premium Statistic In-app advertising formats considered the most acceptable worldwide 2021
- Premium Statistic In-app ad formats global consumers are more likely to interact with 2021
- Premium Statistic EMEA users actions prompted by in-app ads Q2 2022, by app category
- Premium Statistic In-app advertising effectiveness worldwide 2023
- Premium Statistic In-app advertising formats considered least acceptable worldwide 2021
- Premium Statistic Frequency of skipping in-app video ads worldwide 2023
- Premium Statistic Top consumer loyalty drives worldwide 2023
Further Content: You might find this interesting as well
Statista. (November 21, 2023). In-app advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/forecasts/1416806/in-app-advertising-spending-worldwide
Statista. "In-app advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars)." Chart. November 21, 2023. Statista. Accessed December 10, 2024. https://www.statista.com/forecasts/1416806/in-app-advertising-spending-worldwide
Statista. (2023). In-app advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/forecasts/1416806/in-app-advertising-spending-worldwide
Statista. "In-app Advertising Spending Worldwide from 2018 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/1416806/in-app-advertising-spending-worldwide
Statista, In-app advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1416806/in-app-advertising-spending-worldwide (last visited December 10, 2024)
In-app advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/1416806/in-app-advertising-spending-worldwide