Latin America: digital ad spend per internet user 2022

In Panama, digital advertising spending per internet users was forecast to reach 59.61 U.S. dollars in 2022. However in Costa Rica, it was expected to amount to 45.79 U.S. dollars.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide.

Digital advertising spending per internet user in selected countries in Latin America in 2022 (in U.S. dollars)

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Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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