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Main forms of payment for influencers in Italy 2019

The statistic displays the result of a survey on how influencers are paid in Italy in 2019. Most of the respondents claimed they receive their payments according to the content they publish, roughly 59 percent. While only 20.2 percent set the payment only considering performance, such as number of interactions, views or number of people who liked the post.

Main forms of payment among Italian influencers in 2019

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Source

Release date

2019

Region

Italy

Survey time period

2019

Special properties

influencers

Supplementary notes

The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:" Su che base ti viene proposta una retribuzione?"

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Statistics on "Influencer marketing in Italy"

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