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Italy: main forms of payment for influencers in IM 2019

How do you set the payment for influencers who collaborate with you for marketing purposes?

by Daniela Coppola, last edited May 17, 2019
Italy: main forms of payment for influencers in IM 2019 The statistic displays the result of a survey on how marketers set payments for influencers in the IM (Influencer Marketing) in Italy in 2019. Most of the respondents claimed they usually pay influencers according to the content they publish, roughly 57 percent. While only 14.1 percent set the payment only considering performance, such as number of interactions, views or number of people who liked the post.
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How do you set the payment for influencers who collaborate with you for marketing purposes?

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by Daniela Coppola, last edited May 17, 2019
The statistic displays the result of a survey on how marketers set payments for influencers in the IM (Influencer Marketing) in Italy in 2019. Most of the respondents claimed they usually pay influencers according to the content they publish, roughly 57 percent. While only 14.1 percent set the payment only considering performance, such as number of interactions, views or number of people who liked the post.
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