Where consumers get information on premium brands Singapore 2018

This statistic shows the result of a survey on how Singaporean consumers get information on premium products as of 2018. During the survey period, 46 percent of the survey participants in Singapore stated that they get their information on premium products through word-of-mouth. Radio/outdoor advertising was the least effective method to reach the survey participants about premium products, with nine percent of participants stating that they got information on such products through these channels.

Channels through which Singaporean consumers get information on premium products as of 2018

Share of respondents
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Source

Release date

March 2019

Region

Singapore

Survey time period

2018

Special properties

results from Nielsen's 2018 Changing Consumer Prosperity report

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Statistics on "Advertising consumption and perception"

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