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Where consumers get information on premium brands Singapore 2018

Channels through which Singaporean consumers get information on premium products as of 2018

by R. Hirschmann, last edited Jun 14, 2019
Where consumers get information on premium brands Singapore 2018 This statistic shows the result of a survey on how Singaporean consumers get information on premium products as of 2018. During the survey period, 46 percent of the survey participants in Singapore stated that they get their information on premium products through word-of-mouth. Radio/outdoor advertising was the least effective method to reach the survey participants about premium products, with nine percent of participants stating that they got information on such products through these channels.
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Channels through which Singaporean consumers get information on premium products as of 2018

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