This statistic displays the online shopping penetration rate in Austria between 2003 and 2016. In 2016, approximately 70 percent of the Austrian population used the internet for online shopping. Survey results of respondents have been projected to cover the entire population over 14 years of age.
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Share of online shoppers in Austria 2003-2017
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Online shopping penetration rate in Austria from 2003 to 2017
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This statistic displays the online shopping penetration rate in Austria between 2003 and 2016. In 2016, approximately 70 percent of the Austrian population used the internet for online shopping. Survey results of respondents have been projected to cover the entire population over 14 years of age.
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This statistic displays the online shopping penetration rate in Austria between 2003 and 2016. In 2016, approximately 70 percent of the Austrian population used the internet for online shopping. Survey results of respondents have been projected to cover the entire population over 14 years of age.
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- Release date
- June 2017
- Region
- Austria
- Survey time period
- 2003 to 2016*
- Number of respondents
- 1,000 respondents
- Age group
- 14 years and older
- Method of interview
- Telephone interview
- Supplementary notes
- * Corresponding to the 4th quarter. According to the source, survey results have been projected for the entire population 14 years of age and older.
More information
- Region
- Austria
- Survey time period
- 2003 to 2016*
- Number of respondents
- 1,000 respondents
- Age group
- 14 years and older
- Method of interview
- Telephone interview
- Supplementary notes
- * Corresponding to the 4th quarter. According to the source, survey results have been projected for the entire population 14 years of age and older.
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+E-commerce revenue in Spain 2012-2017
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+E-commerce revenue in the Netherlands 2012-2017
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Statistics on "E-commerce in Europe"
- Overview
The most important statistics
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017Online share of retail trade in selected countries 2014-2017
- E-commerce revenue share of companies in Europe in 2016, by countryOnline commerce revenue share of companies in Europe 2016, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2017, by country (in euros**)E-commerce spending per capita in Europe 2015-2017, by country
- Share of e-commerce users in the European Union from 2009 to 2016, by countryE-commerce usage rate in the European Union 2009-2016, by country
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017Year-on-year increase in B2C online sales in selected European countries 2013-2017
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2016Online C2C e-commerce penetration in the European Union 2007-2016
- Austria and Switzerland
The most important statistics
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2016Gross annual online retail revenue share in total retail revenue Austria 2006-2016
- Ranking of the leading online shops in Austria in 2015, by revenue (in million euros)Revenue of the leading online shops in Austria 2015
- Online shopping penetration rate in Austria from 2003 to 2017Share of online shoppers in Austria 2003-2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2016 (in billion Swiss francs)Revenue of the online commerce and mail order business in Switzerland 2008-2016
- Market volume of online retail and mail order commerce in Switzerland 2016, by category (in million Swiss francs)Revenue of online retail and mail order business in Switzerland 2016, by category
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)Revenue of the leading online shops in Switzerland 2015
- Benelux countries
The most important statistics
- B2C e-commerce revenue in the Netherlands from 2012 to 2017 (in billion euros)E-commerce revenue in the Netherlands 2012-2017
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)E-commerce revenue per online shopper in the Netherlands 2012-2016
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 4th quarter 2017 (in billion euros)Online expenditure quarterly in the Netherlands 2014-2018
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)E-commerce spending per capita in the Netherlands 2012-2017
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2017Distribution of online shopping expenditure in the Netherlands 2015-2017
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2018*Digital buyer penetration in Belgium 2011-2018
- How frequently do you buy something via the Internet (for personal purposes)?Frequency of online purchases in Belgium 2011-2018
- Distribution of online shopping frequency in the Netherlands from 2015 to 2017Online shopping frequency in the Netherlands 2015-2017
- France
The most important statistics
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)E-commerce revenue in France 2005-2016
- Average revenue per online shopper in France from 2012 to 2016 (in euros)E-commerce revenue per online shopper in France 2012-2016
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)E-commerce spending per capita in France 2012-2017
- Annual revenue of distance selling in France from 2005 to 2015 (in billion euros)*Distance selling revenue in France 2005-2015
- Share of e-commerce among distance selling revenue in France from 2005 to 2014E-commerce share of distance selling revenue in France 2005-2014
- Which of the following methods do you prefer to use when you pay for a product you've bought online?*Most popular payment methods for online purchases in France 2015-2016
- Germany
The most important statistics
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)Revenues in online retail in Germany 2012-2017
- E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)Online trade goods revenues in Germany 2000-2017
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2016E-commerce revenue share of the leading 10 online shops in Germany 2008-2016
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)Distance selling and internet retail revenue in Germany 2009-2020
- Italy
The most important statistics
- E-commerce revenue in Italy from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: e-commerce revenue in Italy 2016-2022
- E-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: e-commerce revenue in Italy 2016-2022, by segment
- Number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: e-commerce users in Italy 2016-2022
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Share of European online shoppers who purchased online from internet shops based in Italy in 2016, by countryShare of European customers of online shops in Italy 2016, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Italy 2015-2016
- Nordic countries
The most important statistics
- B2C e-commerce revenue in Sweden from 2012 to 2017 (in billion euros)E-commerce revenue in Sweden 2012-2017
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Sweden 2012-2016
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)E-commerce spending per capita in Sweden 2012-2017
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2017, by countryShare of European customers of online shops in Nordic countries 2017, by country
- Most popular payment methods for online purchases in the Nordic countries in 2017Most preferred payment methods for online purchases in Nordic countries 2017
- Poland
The most important statistics
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)E-commerce revenue in Poland 2012-2017
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Poland 2012-2016
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)E-commerce spending per capita in Poland 2012-2017
- Most recently online purchased product categories in Poland in 2015Poland: most popular online shopping categories 2015
- Share of European online shoppers who purchased online from internet shops based in Poland in 2016-2017, by countryShare of European customers of online shops in Poland 2016-17, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Poland 2015-2016
- Spain
The most important statistics
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)E-commerce revenue in Spain 2012-2017
- Number of e-commerce users in Spain from 2016 to 2022 (in millions)Digital Market Outlook: e-commerce users in Spain 2016-2022
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Spain 2012-2016
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)E-commerce spending per capita in Spain 2012-2017
- E-commerce revenue in Spain from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: e-commerce revenue in Spain 2016-2022, by segment
- Share of European online shoppers who purchased online from internet shops based in Spain in 2016, by countryShare of European customers of online shops in Spain 2016, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Spain 2015-2016
- United Kingdom
The most important statistics
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)E-commerce revenue in Great Britain 2012-2017
- E-commerce revenue in the United Kingdom (UK) from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: e-commerce revenue in the UK 2016-2022, by segment
- Number of e-commerce users in the United Kingdom (UK) from 2016 to 2022 (in millions)Digital Market Outlook: e-commerce users in the UK 2016-2022
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Great Britain 2012-2016
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)E-commerce spending per capita in Great Britain 2012-2017
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2016, by countryShare of European customers of online shops in the UK 2016, by country
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Statistics on the topic
Free statistics
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2017
- Distribution of online shopping frequency in the Netherlands from 2015 to 2017
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)
- Difficulties experienced with online shopping in Denmark in 2017
- Number of digital shoppers in Brazil from 2014 to 2019 (in millions)
- Share of individuals who have bought or ordered goods or services on the internet in Sweden in 1st quarter 2017, by frequency
Premium Statistics
- E-commerce revenue share of companies in Europe in 2016, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2017, by country (in euros**)
- Share of e-commerce users in the European Union from 2009 to 2016, by country
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2016
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2016
- Ranking of the leading online shops in Austria in 2015, by revenue (in million euros)
- Online shopping penetration rate in Austria from 2003 to 2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2016 (in billion Swiss francs)
- Market volume of online retail and mail order commerce in Switzerland 2016, by category (in million Swiss francs)
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)
- B2C e-commerce revenue in the Netherlands from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 4th quarter 2017 (in billion euros)
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2018*
- How frequently do you buy something via the Internet (for personal purposes)?
- Most recently online purchased product categories in Belgium in 2015
- Share of cross-border online shopping expenditure in European countries by consumers in the Netherlands in 2016, by country
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Which of the following methods do you prefer to use when you pay for a product you have bought online?
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)
- Average revenue per online shopper in France from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)
- Annual revenue of distance selling in France from 2005 to 2015 (in billion euros)*
- Share of e-commerce among distance selling revenue in France from 2005 to 2014
- Which of the following methods do you prefer to use when you pay for a product you've bought online?*
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)
- E-commerce revenue from trade goods in Germany from 2000 to 2017 (in billion euros)
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2016
- E-commerce revenue in Italy from 2016 to 2022 (in million U.S. dollars)
- E-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)
- Number of e-commerce users in Italy from 2016 to 2022 (in millions)
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Share of European online shoppers who purchased online from internet shops based in Italy in 2016, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Sweden from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2017, by country
- Most popular payment methods for online purchases in the Nordic countries in 2017
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)
- Most recently online purchased product categories in Poland in 2015
- Share of European online shoppers who purchased online from internet shops based in Poland in 2016-2017, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)
- Number of e-commerce users in Spain from 2016 to 2022 (in millions)
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)
- E-commerce revenue in Spain from 2016 to 2022, by segment (in million U.S. dollars)
- Share of European online shoppers who purchased online from internet shops based in Spain in 2016, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)
- E-commerce revenue in the United Kingdom (UK) from 2016 to 2022, by segment (in million U.S. dollars)
- Number of e-commerce users in the United Kingdom (UK) from 2016 to 2022 (in millions)
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2016, by country
- Distribution of online shoppers in China in 2012, by annual expenditures
- Online shopping in China in the last 6 months of 2011
- Why do you shop online?
- Age distribution of e-commerce app users in China as of February 2018
- Viewing frequency of online shopping website among 1995 generation in China in 2017*
- Penetration rate of online shoppers among total internet users in China from 2013 to 2017
- How much do you spend on average during an online shopping session?
- Penetration rate of online shopping in China as of Spring Festival 2017, by category
- Percentage of consumers who have shopped online in Canada from 2007 to 2016
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- Distribution of online purchases made by shoppers in Quebec in 2014, by site geographical origin and product category
- Why have you shopped in a foreign online shop?
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- Most important web shop features when placing an online order in Sweden in 2017
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