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If an item moved to packaging with better environmental and social credentials how much more would you be prepared to pay for it?
Willingness to pay more for environmental friendly packaging in the UK 2019
When consumers were asked whether they would pay more for packaging that had better environmental and social credentials, 41 percent of respondents said they would not be prepared to pay more. However, 39 percent said they would be willing to pay up to five percent more.
If an item moved to packaging with better environmental and social credentials how much more would you be prepared to pay for it?
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Willingness to pay more for environmental friendly packaging in the UK 2019
When consumers were asked whether they would pay more for packaging that had better environmental and social credentials, 41 percent of respondents said they would not be prepared to pay more. However, 39 percent said they would be willing to pay up to five percent more.
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