Cold brew coffee holds greater appeal with younger consumers. In 2019, 22 percent of respondents aged 25 to 39 rated the beverage as excellent, compared to just 10 percent of 40 to 59 year olds and 4 percent of those aged 60 and over.
Consumer opinion of cold brew coffee in the United States in 2019, by age
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National Coffee Association. (August 7, 2019). Consumer opinion of cold brew coffee in the United States in 2019, by age [Graph]. In Statista. Retrieved June 05, 2020, from https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/
National Coffee Association. "Consumer opinion of cold brew coffee in the United States in 2019, by age." Chart. August 7, 2019. Statista. Accessed June 05, 2020. https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/
National Coffee Association. (2019). Consumer opinion of cold brew coffee in the United States in 2019, by age. Statista. Statista Inc.. Accessed: June 05, 2020. https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/
National Coffee Association. "Consumer Opinion of Cold Brew Coffee in The United States in 2019, by Age." Statista, Statista Inc., 7 Aug 2019, https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/
National Coffee Association, Consumer opinion of cold brew coffee in the United States in 2019, by age Statista, https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/ (last visited June 05, 2020)
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