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Consumer perception of cold brew coffee U.S. 2020, by age

Published by Jan Conway, Nov 26, 2020
Cold brew coffee holds greater appeal with younger consumers in the United States. In 2020, almost half of respondents aged 25 to 39 rated the beverage as either excellent or very good, compared to just 15 percent of those aged 60 and over.

Consumer opinion of cold brew coffee in the United States in 2020, by age

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Source

Release date

2020

Region

United States

Survey time period

2020

Number of respondents

2,229 respondents

Age group

18 years and older

Special properties

respondents who are aware of cold brew coffee

Method of interview

Online survey

Supplementary notes

Original survey question: "What is your overall opinion of cold brew coffee? Do you think it is..."

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