Cold brew coffee holds greater appeal with younger consumers in the United States. In 2020, almost half of respondents aged 25 to 39 rated the beverage as either excellent or very good, compared to just 15 percent of those aged 60 and over.
Consumer opinion of cold brew coffee in the United States in 2020, by age
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National Coffee Association. (September 14, 2020). Consumer opinion of cold brew coffee in the United States in 2020, by age [Graph]. In Statista. Retrieved September 30, 2023, from https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/
National Coffee Association. "Consumer opinion of cold brew coffee in the United States in 2020, by age." Chart. September 14, 2020. Statista. Accessed September 30, 2023. https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/
National Coffee Association. (2020). Consumer opinion of cold brew coffee in the United States in 2020, by age. Statista. Statista Inc.. Accessed: September 30, 2023. https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/
National Coffee Association. "Consumer Opinion of Cold Brew Coffee in The United States in 2020, by Age." Statista, Statista Inc., 14 Sep 2020, https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/
National Coffee Association, Consumer opinion of cold brew coffee in the United States in 2020, by age Statista, https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/ (last visited September 30, 2023)
Consumer opinion of cold brew coffee in the United States in 2020, by age [Graph], National Coffee Association, September 14, 2020. [Online]. Available: https://www.statista.com/statistics/1037093/cold-brew-coffee-consumer-perception-by-age/