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Share of U.S. coffee consumers by coffee roast 2020

In 2020, just over half of U.S. coffee consumers opted for medium roast coffee, according to a survey asking people what kind of coffee roast they consumed the day before. About 15 percent of respondents preferred a lighter roast.

Coffee grinding method

Most coffee drinkers in the United States (roughly three-quarters) bought already ground coffee, meaning they would not need to grind it at home. One in five U.S. coffee consumers did purchase whole bean coffee that year with the intention of grinding it themselves.

Cold brew consumers

Cold brew coffee is created by extracting the coffee at cooler temperatures, and it typically tastes smoother and not as bitter as traditionally brewed blends. Consumers aged 18 to 39 were quite positive about this newer type of coffee in 2019: about 22 percent of 25 to 39-year-olds rated the beverage as “excellent”, compared to 4 percent of those aged 60 and over. Across the different regions in the United States, opinions on cold brew were relatively similar. About thirty percent of respondents in each of the four regions rated the beverage as “good” in 2019.

Share of coffee consumers in the United States in 2020, by coffee roast

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Release date



United States

Survey time period

January 2020

Number of respondents

1,748 respondents

Age group

18 years and older

Special properties

past-day instant and brewed coffee consumers

Method of interview

Online survey

Supplementary notes

The original question ran as follows: 'What was the roast of the coffee/coffee beverage you had yesterday?'

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