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Share of K- beauty products among Indonesian female respondents 2019

In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2019, 41 percent of female respondents in Indonesia who used Korean beauty products, said that such products made up 25 to 50 percent of the beauty products that they owned. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years.

Share of Korean beauty products out of the beauty products owned by female respondents in Indonesia as of July 2019

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Source

Release date

August 2019

Region

Indonesia

Survey time period

July 5 to 30, 2019

Number of respondents

675 respondents

Age group

16 years and older

Special properties

female respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"How much of your skincare routine consists of Korean beauty products?"

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