Important factors when buying Christmas gifts online in the Nordics 2018

In 2018, fast delivery seemed to be the most important factor for online Christmas shopping among Swedish and Danish consumers. 54 percent of Norwegians also stated this as an important aspect, whereas as many as 75 percent thought broader return deadline was important when purchasing online for the holiday season.

What do you find important when shopping Christmas gifts online?

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Sources

Release date

October 2019

Region

Denmark, Norway, Sweden

Survey time period

2018

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Statistics on "Christmas in Scandinavia"

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