Share of Christmas gifts expected to be purchased online in Denmark 2017-2018

More Danes seemed to have planned to buy bigger share of Christmas gifts online in 2018, compared to 2017. The share of respondents to the survey who intended to buy between 61 and 70 percent of their presents online increased from eight percent in 2017 to ten percent the year after.

What share of your Christmas shopping will you do online?

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Release date

November 2019



Survey time period

2017 to 2018

Number of respondents

749 respondents

Supplementary notes

This question was phrased by the source as follows: "Hvor stor en andel af dine julegaver forventer du at ville købe på nettet i år?"

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Statistics on "Christmas in Scandinavia"

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