Products U.S. consumers plan to purchase from September to Cyber week 2020

Published by D. Tighe, Dec 7, 2020

In the fall of 2020, approximately half of consumers in the United States planned to buy themselves clothing items. Many U.S. shoppers also had home goods, smart home devices, and toys on their shopping lists during this period. The fall includes a number of sales events, such as Black Friday and Cyber Monday, which, for many shoppers, is the time to buy the goods they are looking for.

What kind of products will you shop for between September and Cyber Monday?

Characteristic	Share of respondents
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Source

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Sources

Release date

September 2020

More information

Region

United States

Survey time period

August 14 to August 18, 2020

Number of respondents

1,000*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* A total of 4,597 U.S. adults were surveyed by the source, however, most insights came from a subgroup of 1,000 respondents who were planning to shop sales between September and Cyber Monday (November 30).

This question was phrased by the source as follows: "Which categories will you be shopping Sept. to late Nov.?