Brazil: leading e-commerce product categories during 2019 Christmas season

During the 2019 Christmas season – from November 15 to December 24 – in Brazil, telephony alone concentrated almost 15 percent of all online sales revenue. It was followed by the household appliances and ventilation category with a share of 14 percent. When it came to online sales volume during Christmas season in Brazil, however, fashion and accessories ranked first.

Most popular e-commerce retail categories during Christmas season in Brazil in 2019, by share of revenue

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Release date

December 2019



Survey time period

November 15 to December 24, 2019

Special properties

Based on sales revenue

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Statistics on "Christmas in Latin America"

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