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Consumer intention to shop online during the "French days" in France 2019

The "French days" operation is a promotional period (from April 26th to the first of May) launched by Cdiscount, Boulanger, Fnac Darty, La Redoute, Showroom Privé and Rue du Commerce, in response to black friday sales. According to the graph, 43 percent of French people planned to make online purchases for the occasion in April 2019. The majority of French consumers (57 percent) would not participate.

Do you intend to shop online during the next "French days" from April 26th to the first of May 2019 in France?*

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Release date

April 2019



Survey time period

April 18-19, 2019

Number of respondents

1,004 respondents

Age group

18 years and older

Method of interview


Supplementary notes

* This question was phrased by the source as follows: "Avez-vous l’intention de réaliser un ou plusieurs achats en ligne lors de la prochaine opération des "French Days" qui aura lieu du 26 avril au 1er mai prochain ?"

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Statistics on "Online sales seasons in France"

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