U.S. Facebook brand discovery online purchase channels 2017

Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017

U.S. Facebook brand discovery online purchase channels 2017 This statistic presents the most popular channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017. During the survey period, 42 percent of respondents stated that they purchased brands discovered on Facebook via Amazon.
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Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017

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Share of respondents
Amazon42%
Brand's website36%
On the social media platform where I found the product18%
Brand's physical store15%
Other digital retailer17%
Other physical store: (e.g., department stores or warehouse clubs)14%
Share of respondents
Amazon42%
Brand's website36%
On the social media platform where I found the product18%
Brand's physical store15%
Other digital retailer17%
Other physical store: (e.g., department stores or warehouse clubs)14%
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This statistic presents the most popular channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017. During the survey period, 42 percent of respondents stated that they purchased brands discovered on Facebook via Amazon.
Show more
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