Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017

U.S. Facebook brand discovery online purchase channels 2017 This statistic presents the most popular channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017. During the survey period, 42 percent of respondents stated that they purchased brands discovered on Facebook via Amazon.
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Share of respondents
Amazon42%
Brand's website36%
On the social media platform where I found the product18%
Brand's physical store15%
Other digital retailer17%
Other physical store: (e.g., department stores or warehouse clubs)14%
Share of respondents
Amazon42%
Brand's website36%
On the social media platform where I found the product18%
Brand's physical store15%
Other digital retailer17%
Other physical store: (e.g., department stores or warehouse clubs)14%
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Description

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This statistic presents the most popular channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017. During the survey period, 42 percent of respondents stated that they purchased brands discovered on Facebook via Amazon.
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Release date
March 2018
Region
United States
Survey time period
December 2017
Number of respondents
2,700 respondents
Age group
18 years and older
Supplementary notes
*Other physical store: (e.g., department stores or warehouse clubs)
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