Users who ask Facebook friends for advice before making a purchase

31 percent of Facebook users aged between 34 and 46 years agreed to this statement: "I have asked the opinions of my friends on Facebook about a particular purchase".

Share of users who ask Facebook friends for their opinion on a product before the purchase in 2011, by age

AgePercentage of respondents
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Source

Release date

July 2011

Region

United Kingdom, United States

Survey time period

May 20 to June 1, 2011

Number of respondents

971 respondents

Age group

20 years and older

Special properties

Respondents from the U.S. and the U.K.

Method of interview

Online survey

Supplementary notes

F-commerce = e-commerce via a facebook shopping channel.
Respondents were asked if they agree with the following statement: "I have asked the opinions of my friends on Facebook about a particular purchase"
The survey was carried out in the United States (559 respondents) and the United Kingdom (412 respondents).

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