Android in-app rewarded video ads eCPM in the U.S. during holiday season 2017-2020

In a comparison of holiday season in-app advertising in the United States, it was found that there are noticeable spikes of eCPM for rewarded video ads on Android apps around the fourth quarters, when holiday advertising is at its highest. In 2017 when the format was brand new the eCPM in the last quarter of that year reached 11.64 U.S. dollars, having grown by 20.4 percent quarter-on-quarter. A year later Android rewarded video eCPM grew to 13 dollars. In the 2019 season rewarded video ads eCPM was expected to reach 12.4 U.S. dollars in the fourth quarter.

Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020

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Release date

December 2019


United States

Survey time period

Q3 2017 to Q3 2019

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Statistics on "Android"

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