As at March 31, 2020, the share of medium viewers (those who watched television between eight to 16 hours a day) increased to 61 percent, compared to 49 percent of total viewers at the onset of the COVID-19 outbreak in Malaysia. There was a marked increase in TV viewership in Malaysia since the implementation of the Movement Control Order (MCO) on March 18. The MCO essentially restricts the movement of Malaysians out of the home to only essential activities such as grocery shopping or medical emergencies. The MCO has been extended for the third time to May 12.
Distribution of TV viewers during the COVID-19 pandemic in Malaysia as of March 2020, by type of viewer
Characteristic
Jan 25*
Mar 31
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figures cover the free-to-air and paid TV landscape in Peninsular Malaysia
Supplementary notes
*Date of the first confirmed COVID-19 diagnosis in Malaysia.
Definitions of TV viewers:
Light viewers - up to 8 hours of TV viewing a day
Medium viewers - 8-16 hours of TV viewing a day
Heavy viewers - 16-24 hours of TV viewing a day
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Nielsen. (April 17, 2020). Distribution of TV viewers during the COVID-19 pandemic in Malaysia as of March 2020, by type of viewer [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1112639/malaysia-share-of-tv-viewers-during-covid-19-by-type/
Nielsen. "Distribution of TV viewers during the COVID-19 pandemic in Malaysia as of March 2020, by type of viewer." Chart. April 17, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1112639/malaysia-share-of-tv-viewers-during-covid-19-by-type/
Nielsen. (2020). Distribution of TV viewers during the COVID-19 pandemic in Malaysia as of March 2020, by type of viewer. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1112639/malaysia-share-of-tv-viewers-during-covid-19-by-type/
Nielsen. "Distribution of Tv Viewers during The Covid-19 Pandemic in Malaysia as of March 2020, by Type of Viewer." Statista, Statista Inc., 17 Apr 2020, https://www.statista.com/statistics/1112639/malaysia-share-of-tv-viewers-during-covid-19-by-type/
Nielsen, Distribution of TV viewers during the COVID-19 pandemic in Malaysia as of March 2020, by type of viewer Statista, https://www.statista.com/statistics/1112639/malaysia-share-of-tv-viewers-during-covid-19-by-type/ (last visited July 27, 2024)
Distribution of TV viewers during the COVID-19 pandemic in Malaysia as of March 2020, by type of viewer [Graph], Nielsen, April 17, 2020. [Online]. Available: https://www.statista.com/statistics/1112639/malaysia-share-of-tv-viewers-during-covid-19-by-type/
