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Live sport viewership in the United States 2020

Published by David Lange, Nov 26, 2020
Live sporting events often attract some of the highest TV audiences in the United States, with millions of viewers tuning in to watch the live action play out. In 2019, approximately 154.4 million viewers in the United States watched live sports content at least once per month, a figure that is projected to rise to over 160 million by 2024.

Number of live sports viewers in the United States from 2019 to 2024 (in millions)

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Release date

June 2020

Region

United States

Survey time period

April 2020

Special properties

individuals of any age who watch live sports content at least once per month over the course of the season of at least one sport; excludes highlight viewing and viewing of nonline content; excludes eSports; excludes Olympics content

Supplementary notes

* Forecast.

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Topics

Sports on TVNational Football League (NFL)Advertising industry in the U.S.National Basketball Association (NBA)Television in the U.S.
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