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Ad industry opinions on COVID-19 influence on advertising in the U.S. 2020

Marketer and advertiser opinions about the influence of the coronavirus on the advertising industry according in the United States as of April 2020

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Advertiser Perceptions
Release date

April 2020

Region

United States

Survey time period

April 1 to 4, 2020

Number of respondents

152 respondents

Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Question: How much do you agree with the following statements about how the Coronavirus (Covid-19) outbreak might affect the advertising industry? Level of Agreement: Coronavirus (Covid-19) Outbreak Affecting the Advertising Industry - Summary of Agree completely / somewhat (Net)

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Statistics on " Coronavirus: impact on the U.S. advertising industry "

Statistics on Coronavirus: impact on the U.S. advertising industry

Overview

4

U.S. media consumption

7

Marketer perspective

6

Consumer perspective

6

Digital advertising

5

Further related statistics

18

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