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Level of impact of COVID-19 on the ad industry in the U.S. 2020-2021, by quarter

Views on the level of impact of the coronavirus outbreak on the ad industry in 2020 and 2021 according to advertising professionals in the United States as of April 2020

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Source

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In cooperation with
Advertiser Perceptions
Release date

April 2020

Region

United States

Survey time period

April 1 to 4, 2020

Number of respondents

*

Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Question: Thinking about your decrease in ad spending as a result of the Coronavirus (COVID-19) outbreak, which quarters do you anticipate will be impacted most?

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Statistics on " Coronavirus: impact on the U.S. advertising industry "

Statistics on Coronavirus: impact on the U.S. advertising industry

Overview

4

U.S. media consumption

7

Marketer perspective

6

Consumer perspective

6

Digital advertising

5

Further related statistics

17
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