Content types most benefitting from increased ad spend due to COVID-19 U.S. 2020
In April 2020, advertisers and marketers in the United States who indicated increasing their ad spend in light of the coronavirus outbreakwere asked about what types of content they thought would benefit the most from these changes. Some 68 percent said that lifestyle content related to food, health and wellness, parenting and such would receive the bulk of their ad spend. When asked the same question in late March only 48 percent of respondents said they same, which points to a shift to more relevant content in trying times.
