Ad industry positive changes in media types used due to COVID-19 in the U.S. 2020

Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020

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Release date

April 2020


United States

Survey time period

March 17 to 20 and April 1 to 4, 2020

Number of respondents


Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Wave 1 n=203; wave 2 n=152.
Question: Which media types, if any, retained their budgets, were the beneficiaries of any budgeting reallocation, or had budget added due to the Coronavirus (COVID-19) outbreak? Media Types That Retained/Added Budgets, or Beneficiaries of any Budgeting Reallocation - Summary of Any (Net)

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