Try our corporate solution for free!
+1 (212) 419-5770

Ad industry positive changes in media types used due to COVID-19 in the U.S. 2020

In April 2020, advertisers and marketers in the United States were asked about the types of media for which they they chose to maintain previous budgets, or even reallocate money to increase those budgets in light of the coronavirus outbreak. Few mediums received such treatment, however, according to 34 percent of respondents search, social and e-commerce ad budgets were subject to these positive changes. What is more, within this category, 26 percent of industry professionals took the same actions in regards to paid search in particular.

Types of media that retained budgets or benefitted from budget reallocation in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

In cooperation with
Advertiser Perceptions
Release date

April 2020


United States

Survey time period

March 17 to 20 and April 1 to 4, 2020

Number of respondents


Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Wave 1 n=203; wave 2 n=152.
Question: Which media types, if any, retained their budgets, were the beneficiaries of any budgeting reallocation, or had budget added due to the Coronavirus (COVID-19) outbreak? Media Types That Retained/Added Budgets, or Beneficiaries of any Budgeting Reallocation - Summary of Any (Net)

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Coronavirus: impact on the U.S. advertising industry"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.