Shopping apps: consulting of products and finding ideas in France 2019, by age group

Published by Statista Research Department, Nov 29, 2023
This statistic represents the use of shopping applications to consult products and find ideas by French shoppers in 2019 according to their generation. Around 60 percent of the younger generations used shopping applications to view products and find new ideas, which was 15 percent more than the Baby boomers and Silent generation. The generation X had similar patterns as the Millenials, with two percent less.

Use of shopping applications to consult products and find ideas by French shoppers in 2019, by age group

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Source

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Release date

February 2020

Region

France

Survey time period

July - August 2019

Number of respondents

1,007 respondents

Supplementary notes

* The age groups were defined by the source as follows:
Gen Z: born after 1994 (less than 25 years old);
Millennials: born between 1981 and 1994 (25-38 years old);
Generation X: born between 1965 and 1980 (39-54 years old);
Baby boomers: born between 1946 and 1964 (55-73 years old);
Silent generation: born before 1946 (74 years old and older).

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