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Factors influencing online purchases in France in 2019

This statistic represents the factors influencing French shoppers to buy online in 2019. From the respondents, half of them considered free delivery as a very important factor while shopping online. With 37 percent, the availability of offers and promotions was the second most important factor influencing online purchases, followed by quick delivery (33 percent). New product recommendations was cited by 27 percent as being fairly important.

To what extent do the following factors influence your decision to buy online?

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Release date

February 2020



Survey time period

July to August 2019

Number of respondents

1,007 respondents

Supplementary notes

The question was phrased by the source as follows: "Dans quelle mesure les facteurs suivants influencent-ils votre décision d'acheter en ligne ?"

The age of the respondents was not specified.

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Statistics on "Omnichannel retail in France"

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