Sources of information for B2B professional purchases in France 2018-2019
The statistic compares the different sources of informations french B2B businesses rely on to execute professional product purchases in the years 2018 and 2019.
The results show that online research about a certain product had slightly decreased from 77 to 75 percent in 2019, but still remained the primary resource. Then came the recommendations from one's professional entourage (35 percent in 2018 and 44 percent in 2019), before direct contact with the sales representative (33 percent in 2018 and 40 percent in 2019). In 2019, 30 percent of buyers solicited experts via social networks, to make B2B purchases.
The results show that online research about a certain product had slightly decreased from 77 to 75 percent in 2019, but still remained the primary resource. Then came the recommendations from one's professional entourage (35 percent in 2018 and 44 percent in 2019), before direct contact with the sales representative (33 percent in 2018 and 40 percent in 2019). In 2019, 30 percent of buyers solicited experts via social networks, to make B2B purchases.
