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Platforms used for online shopping in France in 2019

This statistic represents the types of platforms used by French shoppers to start their online shopping in 2019. In france in 2019, shoppers were likely to start their search on brand and retailer sites almost as they were to on marketplace websites or search engines, even when they had no specific product in mind. From the respondents, 35 percent of those who were looking for something specific had started their search directly on the brand or retailer's website.

On what type of platform do you start you online shopping?

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Release date

February 2020



Survey time period

July - August 2019

Number of respondents

1,007 respondents

Supplementary notes

The age of the respondents was not specified.

The question was phrased by the source as follows: "Sur quel type de plate-forme commencez-vous votre shopping en ligne?"

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Statistics on "Omnichannel retail in France"

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