Buying influencers- and celebrities-sponsored products in Italy 2019, by age group

Which age-group is more likely to buy influencers- or celebrities-sponsored products among the Italian population? According to a survey conducted in March and April 2019, this seemed to be the 25-34 age range. Differences with other age-groups did not vary greatly, but the percentage of respondents who reported to have bought one of these products at least once was the greatest (68 percent). On the other hand, only 57 percent of the respondents between 35 and 44 years of age declared to have ever been convinced by such advertising, making it the lowest percentage among the age-groups.

Have you ever bought an influencer/celebrity-sponsored product?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

In cooperation with
Release date

June 2020



Survey time period

March and Apri, 2019

Number of respondents

692 respondents

Age group

16-54 years

Supplementary notes

This question was phrased by the source as follows: " Ti e' mai capitato di acquistare un prodotto/servizio consigliato da celebrities e influencer?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Influencer marketing in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.