Buying influencers- and celebrities-sponsored products in Italy 2019, by age group

Which age-group is more likely to buy influencers- or celebrities-sponsored products among the Italian population? According to a survey conducted in March and April 2019, this seemed to be the 25-34 age range. Differences with other age-groups did not vary greatly, but the percentage of respondents who reported to have bought one of these products at least once was the greatest (68 percent). On the other hand, only 57 percent of the respondents between 35 and 44 years of age declared to have ever been convinced by such advertising, making it the lowest percentage among the age-groups.

Have you ever bought an influencer/celebrity-sponsored product?

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Source

In cooperation with
Ipsos
Release date

June 2020

Region

Italy

Survey time period

March and Apri, 2019

Number of respondents

692 respondents

Age group

16-54 years

Supplementary notes

This question was phrased by the source as follows: " Ti e' mai capitato di acquistare un prodotto/servizio consigliato da celebrities e influencer?"

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Statistics on "Influencer marketing in Italy"

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