Online shopping behavior during COVID-19 pandemic in Japan 2020, by age group

According to a survey conducted by Rakuten Insight in Japan in May 2020, more than 50 percent of respondents in the 16 to 24 and the 25 to 34 age groups stated that they purchased more online during the COVID-19 pandemic. In contrast, all age groups over 35 stated that there had not been an impact on their online shopping behavior due to the pandemic.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.

Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020, by age group

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Japan

Survey time period

May 7 to 30, 2020

Number of respondents

737*

Age group

16 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

*The source provides the following information on the survey sample:
16-24 years = 28
25-34 = 65
35-44 = 81
45-54 = 112
55 and older = 451

Original question: Have you engaged in panic buying because of the coronavirus pandemic?

Figures may not add up to 100 percent due to rounding by the source.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online pet care market in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.