Online shopping behavior during COVID-19 pandemic in Japan 2020, by age group

According to a survey conducted by Rakuten Insight in Japan in May 2020, more than 50 percent of respondents in the 16 to 24 and the 25 to 34 age groups stated that they purchased more online during the COVID-19 pandemic. In contrast, all age groups over 35 stated that there had not been an impact on their online shopping behavior due to the pandemic.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail.

Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of May 2020, by age group

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents


Age group

16 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

*The source provides the following information on the survey sample:
16-24 years = 28
25-34 = 65
35-44 = 81
45-54 = 112
55 and older = 451

Original question: Have you engaged in panic buying because of the coronavirus pandemic?

Figures may not add up to 100 percent due to rounding by the source.

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