Japan: leading troubles during online shopping 2021

According to a survey conducted in Japan in November 2021, the majority of respondents had encountered troubles during online shopping, with the difficulties to grasp the size, volume, and texture of products being named a major issue. Connected to this problem, 16 percent were worried about the product quality of offers from online shopping and mail-order services

Leading troubles encountered while shopping online in Japan as of 2021

Characteristic	Share of respondents
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Release date

February 2022

More information

Region

Japan

Survey time period

November 30 to December 6, 2021

Number of respondents

3,118 respondents

Age group

20 years and older

Special properties

respondents were registered JCUU members; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Regarding you usual shopping activities, please tell us the troubles you encounter when you use each of the following delivery-type services. - Online shopping/mail-order (Amazon, Rakuten, etc.)".

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