Distribution of retail digital advertising expenditure India by format 2019

In 2019, the retail sector in India spent 39 percent of its digital advertising budgets on social media, followed by 26 percent on search. Overall, advertising expenditure was the highest on social media and search across industry verticals in the country that year.

Distribution of digital advertising expenditure in the retail industry across India in 2019, by format

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Sources

Release date

January 2019

Region

India

Survey time period

2019

Supplementary notes

Note: The exact period from which the data were obtained was not specified by the source.

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Statistics on "Digital advertising in India"

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