Companies with market innovations in the advertising industry in Germany 2008-2017

Share of companies with market innovations among all companies in the advertising industry in Germany from 2008 to 2017

by Statista Research Department, last edited Feb 26, 2019
Companies with market innovations in the advertising industry in Germany 2008-2017 This statistic shows the share of companies with market innovations in the advertising industry in Germany from 2008 to 2017. According to the source, companies with market innovations are defined as companies that were the first to introduce at least one new or significantly improved product to the relevant market within the past three years. The indicator measures the share of companies that extend the range of the industry by introducing original products. In 2017, 4 percent of all companies in the advertising industry introduced at least one market innovation.
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Share of companies with market innovations among all companies in the advertising industry in Germany from 2008 to 2017

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Share of companies with market innovations
20174%
201618%
20152%
20146%
20135%
20124%
20114%
201011%
20097%
200820%
Share of companies with market innovations
20174%
201618%
20152%
20146%
20135%
20124%
20114%
201011%
20097%
200820%
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by Statista Research Department, last edited Feb 26, 2019
This statistic shows the share of companies with market innovations in the advertising industry in Germany from 2008 to 2017. According to the source, companies with market innovations are defined as companies that were the first to introduce at least one new or significantly improved product to the relevant market within the past three years. The indicator measures the share of companies that extend the range of the industry by introducing original products. In 2017, 4 percent of all companies in the advertising industry introduced at least one market innovation.
Show more
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