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Coronavirus impact on digital advertising investment by sector Spain 2020

The crisis of COVID-19, the disease caused by the SARS-CoV-2 coronavirus, also affected digital advertising investment. However, this impact varies based on the sector in which the advertiser's activities are involved. According to a survey conducted between March 23 and 29, the most negatively affected sectors were those involved in healthcare and pharmaceutical activities, with a decrease of 71 percent; as well as travel or tourism with a negative impact of almost 60 percent.

Weekly percentage change in the digital advertising investment due to the coronavirus crisis in Spain as of March 29th, 2020, by sector

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Release date

April 2020



Survey time period

March 23 to 29, 2020

Number of respondents

15 media agencies

Special properties

media agencies partnered and non-partnered with the Interactive Advertising Bureau (IAB)

Method of interview


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