Likelihood of U.S. online shopping on Black Friday 2017, by age group

Likelihood of consumers in the United States shopping online on Black Friday as of October 2017, by age group

Likelihood of U.S. online shopping on Black Friday 2017, by age group This statistic illustrates the likelihood of consumers in the United States doing online shopping on Black Friday, sorted by age group. During the October 2017 survey, 50 percent of respondents aged 18 to 29 years stated that it was very likely that they were going to shop online during that day.
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Likelihood of consumers in the United States shopping online on Black Friday as of October 2017, by age group

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18 to 29 years30 to 59 years60 years or older
Very likely 50%32%10%
Rather likely 26%26%21%
Rather unlikely 11%8%10%
Very unlikely 7%26%49%
Don’t know6%8%10%
18 to 29 years30 to 59 years60 years or older
Very likely 50%32%10%
Rather likely 26%26%21%
Rather unlikely 11%8%10%
Very unlikely 7%26%49%
Don’t know6%8%10%
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This statistic illustrates the likelihood of consumers in the United States doing online shopping on Black Friday, sorted by age group. During the October 2017 survey, 50 percent of respondents aged 18 to 29 years stated that it was very likely that they were going to shop online during that day.
Show more
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Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
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