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Consumer expectations of Black Friday discounts in the UK 2020

According to an October 2020 survey, more than half of consumers in the United Kingdom (UK) expected the average level of discounts on Black Friday and/or Cyber Monday to be between 10 percent and 25 percent. More than a third of the respondents were more optimistic, expecting an average discount between 26 percent and 50 percent during this period. Only eight of UK consumers anticipated a discount of more than 50 percent on Black Friday and/or Cyber Monday.

Expected discount rates on Black Friday and/or Cyber Monday among consumers in the United Kingdom (UK) in 2020

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Source

In cooperation with
Simon-Kucher & Partners
Release date

November 2020

Region

United Kingdom

Survey time period

October 2020

Number of respondents

11,332*

Method of interview

Online survey

Supplementary notes

Original survey question was phrased by the source as follows: "What do you expect the average discount to be on Black Friday and/or Cyber Monday?"
* The survey was conducted across 14 countries. The exact sample size for the United Kingdom was not provided by the source.

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Statistics on "Black Friday in the UK"

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