In 2023, the gross merchandise value of e-commerce live-streaming in China accounted for 31.9 percent of the total online shopping's GMV, showing a rapid growth over the past years. That year, China's live commerce market totaled around 4.9 trillion yuan.
Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2023
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100ec.cn. (June 19, 2024). Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
100ec.cn. "Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2023." Chart. June 19, 2024. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
100ec.cn. (2024). Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
100ec.cn. "Proportion of Livestreaming E-commerce's Gmv in Online Shopping in China from 2017 to 2023." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
100ec.cn, Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2023 Statista, https://www.statista.com/statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/ (last visited September 20, 2024)
Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2023 [Graph], 100ec.cn, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/